Innovate to dominate

Another perspective to consider is to think differently, not merely about improving existing ideas. If you’re entering a market with the mindset of doing what another company is already doing, but slightly better, you’re setting yourself up to compete for market share rather than aiming to dominate as a category king. It’s crucial to distinguish… Continue reading Innovate to dominate

What is Category Design?

Category design as a strategic concept was popularized in 2016 by Christopher Lochhead, Al Ramadan, Dave Peterson, and Kevin Maney in their book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.” Firstly, why is category design crucial in today’s entrepreneurial landscape? As many of you might already resonate with, launching a company… Continue reading What is Category Design?

Mastering Kanban Boards: Visualize, Optimize, and Excel

In today’s fast-paced workplaces, managing workflow efficiently is crucial to success. Enter the Kanban Board—a visual powerhouse that streamlines tasks, boosts productivity, and enhances team collaboration. Originally rooted in Toyota’s manufacturing processes in the 1960s, Kanban has evolved into a versatile tool used across industries, from software development to sales teams and beyond. What is… Continue reading Mastering Kanban Boards: Visualize, Optimize, and Excel

The Power of Lean Canvas

In the journey of entrepreneurship, ideas often start as sparks of inspiration, but transforming them into viable businesses requires a structured approach. Traditional methods like extensive business plans can be cumbersome and impractical, especially for dynamic and uncertain environments typical of high-tech startups. Enter the Lean Canvas — a powerful tool designed to articulate and… Continue reading The Power of Lean Canvas

Why You Need Goals

Picture this: you’re at a buffet, and there’s so much food, but you have no plate. Goals are like that plate at the buffet — they give you something to pile all that good stuff on and keep you from just wandering around with a fork. 1. Clarity and Direction Goals are like a GPS… Continue reading Why You Need Goals

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