In today’s competitive market, traditional push marketing tactics often fall short. To truly connect with your target audience and drive demand, it’s essential to shift your focus towards creating pull. This involves understanding your customers’ needs, wants, and pain points on a deep level, and developing strategies that resonate with them emotionally. Evolution from Push… Continue reading Creating Pull Instead of Push

Everyone says that ideas are a dime a dozen. So how to do you pick one? Where ideas abound, it’s crucial to transform those hunches into concrete evidence. This journey from speculation to validation is essential for minimizing risk and maximizing the chances of building a successful business. While initial hunches are a starting point,… Continue reading Moving from Hunch to Evidence

Now that we discussed how to craft an effective interview, let’s explore how to distill insights from empathy interviews into a clear “to do list” framework, using a personal example and analyzing the mismatch between customer needs and product descriptions. 1. Defining the Job to be Done After conducting empathy interviews, the next step is… Continue reading Creating To-Do Lists Based on Empathy Interviews

Crafting empathy interviews is an art, and a good interview will be a gift that keeps on giving. Let’s dive into using the Empathy Interview Planner to tackle uncertainties or challenges in your product development or go-to-market strategy. 1. Clarify Your Intention Begin by defining your intention clearly. What aspect of your business do you… Continue reading Crafting Empathy Interviews

This is the story of Embrace Global, now a tech startup which once was a group of Stanford students tasked with redesigning incubators for under developed nations to reduce neonatal (premature babies) mortality. It is a perfect example that illustrates the transformative impact of empathy-driven research in problem-solving. Reframing Assumptions Initially, the students assumed that… Continue reading The Power of Empathy: A Case Study in Innovation

Everybody wants to create a successful product/business. What’s the secret to getting your foot in the door you ask? It’s simple! Understand the customer needs and desires and then build your product to address those needs/desires. One sure shot method that can help you for this is conducting empathy interviews. While it may seem straightforward—simply… Continue reading Techniques to Conduct Effective Empathy Interview

Our thinking often leads us to seek definitive solutions to problems presented to us. This approach, rooted in our education and professional backgrounds—with many of us holding hard sciences degrees—has conditioned us to excel at solving problems once they are clearly defined and understood. However, entrepreneurship presents a unique challenge: there’s no predetermined problem statement… Continue reading Understanding Problems First