Demographically segmenting customers means grouping customers on statistical data such as age, gender, income level and geographical location. This division helps bring under served divisions to light, enabling a better product fit. Age Each age group has distinctive different needs and preferences. By focusing on each group, you can appeal to more customers by tailoring… Continue reading Understanding Demographic Segmentation

Understanding customer needs and aligning your business to it is the be all end all of a successful business. When you know what your customers want, you can tailor your products, services, and overall experience to meet those desires, leading to higher satisfaction, repeat purchases, and positive word-of-mouth. But how do you identify these needs… Continue reading How to Identify Customer Needs

When you’re just starting out your eCommerce business, you might think the biggest focus should be on the products you’re selling. And while product quality is undeniably important, there’s so much more that goes into creating a stellar online shopping experience. Let’s break down the key types of customer needs you need to consider: 1.… Continue reading Cracking the Code of Customer Needs for Unstoppable Success