Understanding market trends is crucial for eCommerce startups. Google Trends is one of the most powerful tools available today that provides insights into search patterns. Doing so helps you analyze a niche popularity gives you the concrete evidence to predict future trends. Let’s say you want to see if starting an online sustainable fashion brand… Continue reading Guide to Using Google Trends for Analyzing Product Idea

When starting a business, especially in the eCommerce space, one common debate is whether to identify a niche first or focus on solving a specific problem. This article explores both approaches with real-life examples to help you decide the best path for your startup. Find a Niche First Many entrepreneurs follow the classic recipe for… Continue reading Should you Find a Niche First or Solve a Problem

Choosing a niche for an eCommerce business is as important for an entrepreneur as choosing what to grow in a farm is for a farmer. Just like a farmer evaluates the weather, type of soil, watering availability and demand for the produce before planting a crop, similarly you must carefully evaluate and select a niche… Continue reading Common Pitfalls to Avoid While Validating Your Niche

Finding your niche is similar to being a master of one rather than a jack of all. It’s about positioning yourself as the go to and trusted brand for a specific product by a specified audience. It establishes your credibility, helping you build a customer loyalty because you focused on your products, services, and marketing… Continue reading How to Find a Niche for an E-Commerce Business