Which of these two chocolates are you likely to buy? You’ll likely pick the second one as it describes the product in greater details and is more appealing by engaging all our senses. Crafting effective product descriptions for your ecommerce store is both an art and a science. The goal is to provide potential customers… Continue reading Writing Powerful Product Descriptions That Drive Sales

Social Proof? What’s that? If you have ever seen a long line at a hotdog stall at lunch everyday, and thought to yourself “Hmm, they must be serving good hotdogs. I must try it sometime soon”, then you’ve first handedly experienced social proof. Social proof is a psychological phenomenon where people tend to follow the… Continue reading Social Proof & Is It Really Crucial?

We all have our personal favorite when it comes to social media platforms. You may be active on one or 5, depending on what you need and when. Needless to say, as an eCommerce business you need to have a strong online presence. While a well-designed website is a great start, social media platforms are… Continue reading 4 Social Media Accounts You Must Make For Your E-commerce Business