Remember when Bloomingdale had sales reps who would suggest you looks based on your personal style? (Or when Rachel helped Joey pick a ‘man bag’?) All those tactics worked perfectly! So how do you as an ecommerce company sell more to your customers based on their needs? The answer is personalized marketing! Companies like Nike,… Continue reading Marketing Personalization Examples That Convert

As customer acquisition costs (CAC) continue to rise, it’s becoming increasingly crucial for eCommerce businesses to ensure that the money spent on marketing and advertising yields a substantial return on ad spend (ROAS). Over the last decade, CAC has risen by more than 70%. In a competitive market with growing data privacy concerns, it’s more… Continue reading Optimizing Customer Journeys to Maximize Return on Ad Spend

Ahoy eFounders! We’ve all been there when on some days looking at Amazon feels motivating and on other, it feels like you’re selling lemonade at a stand next to a soda factory! With a number of new stores coming up every month, it’s easy to go unnoticed if you aren’t on top of your game.… Continue reading Branding Your Business For Growth