Every customer has a unique buying behavior that is derived from a variety of previous shopping patterns and needs. According to Google’s Retail Guideline, an average online shopping journey has over 140 touchpoints that can influence what people buy and who they buy it from. Search engines such as Google show results based on individual’s… Continue reading Skyrocketing Your Website’s Conversion Rates

In the world of eCommerce, recognizing and catering to different types of customers is essential for optimizing their experience and maximizing your business’s success. Each customer type has unique buying behaviors, informational needs, and preferences for their shopping experience. By identifying these types, you can tailor your strategies to enhance customer satisfaction, increase conversions, and… Continue reading A Guide to Understanding 5 Types of Customers

One of the pillars of ecommerce success is customer retention. With consumers getting more comfortable to shop online using their smartphones, the number of online stores continue to emerge, and the competition within the e-commerce sector intensifies. Additionally, rising advertising costs and changes in privacy policies have increased the cost of acquiring new customers. Coupled… Continue reading 4 Easy Ways to Enhance Customer Retention